Systems online

Crafting digital tools
with precision.

One guy, one laptop, and a habit of building the tools I wished already existed. Small, fast software for publishers and travellers — no ceremony, no bloat, no fifty features you’ll never touch.

Independent & self-funded Two products in formation Built on caffeine and TypeScript
Blue Paw Labs
2Products in formation
4Small paws
100%Independently owned
1Developer, end to end
01 — Portfolio

Current projects

What I’m working on right now. Two of them, both real, both still moving.

Active development
BarkPublish In development

BarkPublish

Digital Asset Orchestration

Plan, approve and publish your brand’s content from one place — the assets, the campaign, and the people who sign it off, all in the same workspace.

Request access
In design

PackYourBags

Adaptive Trip Planning

Plan, pack and tick off your whole trip from one place — the destination, the weather, and everyone travelling with you, all in the same list.

Follow the build
/// The architecture

Built on modern primitives

I prefer these technologies as I have worked with them extensively: .NET Core services on Kubernetes, React and Tailwind on the front, Postgres underneath.

.NET CoreReact TailwindKubernetes VercelPostgres
lab-protocol.ts
// how the lab operates
const LabProtocol = {
  init: () => {
    System.boot({
      performance: 'maximum',
      complexity:  'hidden',
      design:      'utilitarian'
    });
  },

  deploy: async (project) => {
    await Pipeline.optimize(project);
    return Edge.distribute(project);
  }
};

LabProtocol.init();
02 — Approach

How the lab works

One engineer, the entire stack, and 19 years of production systems behind the decisions.

001

Server to client, one pair of hands

I design and build every layer — data model, API, infrastructure, interface, and the pixels on top. Nothing gets thrown over a wall, so nothing gets lost crossing it: the person who chose the schema is the person who writes the CSS.

DesignDeploy
002

Deep in .NET, React, and the cloud

Depth over breadth. C# and .NET on the server, React and TypeScript on the client, Kubernetes and Postgres underneath. Long enough in each to reach for the sharp tool instead of the new one.

ServerClient
003

19+ years of industry, one independent lab

Since 2007 I’ve built cloud software professionally for international clients and employers — production systems, real stakes, someone else’s name on the door. Blue Paw Labs is that same craft, run on my own terms.

2007Today
03 — About

One guy who likes building things

Just me, building software because I genuinely love technology — and because the tools I wanted mostly didn’t exist yet.

I don’t do complicated for the sake of it. Find the most direct honest route to the thing working, build that, then make it better once it’s real. That’s pretty much the whole method.

Say hello
Blue, a black schnauzer, sitting in a narrow Florence street
Blue — the paw behind the name.

“This lab is for my personal software projects — but if you need a hand with your WordPress, I can help with that too ;)”

Rohan Buchner Blue Paw’s Only Employee
05 — Contact

Come say hello.

Early access, a question about one of the projects, or a plain “does this thing do X?” — it all comes straight to me, and I answer my own email.

Opens your mail client — no data is stored here.